Consulting mandates

 

GF Machining Solutions

GF Machining Solutions (former GF Agie Charmilles), Geneva

Project 1: Designed and developed the market driven approach and templates for segment strategic planning, and marketing and communications planning

Project 2: Created a global segment strategic plan including market potential, trends, key potential customers, strategy, desired value proposition, etc. as well as a global segment marcom plan including communications activities and sales tools

Project 3: Developed a solution marketing approach including key value messages, value pricing framework and sales tools requirements

Project 4: Defined and created the global promotions process including tools and templates for efficient and flexible promotions development both on a global level and locally

  

Scientific Visual

BTG, Eclépens

Project 1: Developed a new communications concept for a major trade show including creation of value messages and content for posters, advertisement and conference presentation

Project 2: Developed value messages and sales tools with solutions approach for launch of new innovative product line

Project 3: Project management of the modernization of the Corporate Identity design, including scope and requirements definition, agency selection, securing quality of design and templates, and creation of new corporate presentation

  

Bobst

Bobst, Lausanne

Project 1: Prepared strategic change meeting then challenged discussions and workshops during two days

Project 2: Produced over 20 internal one-page messages for promotion before major trade show

Project 3: Led development of the global Service Development Process for efficient and flexible new service development. Defined phase and gate objectives, gate requirements, checklists and templates for project management and marketing. Launched the process and trained the Service organization.

  

Scientific Visual 

Swiss family owned business active globally, Lausanne

Structured the products and services portfolio, provided a solutions framework, created descriptive commercial documentation and delivered well defined benefits

  

Keylemon

KeyLemon, Martigny

Project 1: Led market analysis covering market drivers, trends, innovation, target segments, competition and use cases, including 8 interviews with ecosystem players

Project 2: Selected key activities for major trade show, identified benefits and value messages, created invitation email, product description and flyer

 

Scientific Visual

Novaccess, Yverdon-les-Bains

Developed launch communications, focused on key messages, website structure, website content as well as identification of additional communication tools

 

  

  

 YPSYSGland

Reviewed and enhanced the website content before launch with focus on being short and clear and creating messages representing the values of Ypsys

  

Scientific Visual

Scientific Visual, Lausanne

Provided a marketing report including advice on strategic perspective as well as marketing and communications tactics

  

Lyncée Tec

Lyncée Tec, Lausanne  

Developed content strategy with content structure and benefits identification for website launch

  

Trimos

Trimos, Lausanne 

Project 1: Delivered the marketing plan with activities for improved brand visibility worldwide. Developed the business plan approach for distribution channel effectiveness focused on new innovative product line

Project 2: Defined strategy and implemented digital marketing activities such as web improvements and social media activities for lead generation 

Project 3: Developed a digital strategy considering digital market threats, opportunities and company capabilities, and provided direction for change in business model, go-to-market approach, user experience, process, tools and culture

  

Success story

Trimos 

 

Issues when starting projects 1 and 2:

  • Existing customers happy, keep coming back, but lack of new customers
  • No prospecting from Trimos directly and very little proactive lead generation from the agents (distributors)
  • Limited leverage on agents’ activities
  • Very limited company brand visibility and brand recognition
  • Lack of marketing and communications activities
  • Failure to launch new product line

 

Achivements project 1:

  • New approach on how to influence and motivate the agents to promote Trimos, including business plan tool to be implemented per country
  • Marketing action list outlining concrete marketing activities and marketing improvement initiatives for improved visibility
  • Lead generation action plan for the new product line

 

After project 2:

  • Implemented improvements to website including lead generation and news feed
  • Improved SEO of website
  • Provided clear actions, instructions and priorities for how to deploy use of social media